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Simplicity and being true to Atlanta were two main focuses for New jerseys - Falcons Chief marketing officer


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Morgan Shaw Parker, the falcons marketing chief was on 92.9 shedding some light into the new look of the falcons

https://929thegame.radio.com/media/audio-channel/1-16-20-john-and-hugh-9-am-hourmp3 - towards the last third of the video

some main points from interview

  • new design is staying true to the soul of Atlanta. They literally gleamed over fan insight from the internet going back to a decade
  • simplicity is important, not trying to be a college team
  • will be a significant redesign, true to atlanta and the soul of the team but will be an evolution
  • Won't say if logo will be tweaked (so possibly?)
  • Nike doesn't have full say on look, unlike other teams have had, we have a falcons designer within the Nike team
  • we can get 4 all new looks with 4 jerseys and 4 different pants. 
  • Socks are really important to players
  • Can only use one helmet for now but Rick Mckay is prodding the league to change that up
  • Jerseys should have a look that goes for young & old, Men & women 
  • not going to make players do corny poses on a stage to show off new look
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5 minutes ago, UnrealfalcoN said:

Morgan Shaw Parker, the falcons marketing chief was on 92.9 shedding some light into the new look of the falcons

https://929thegame.radio.com/media/audio-channel/1-16-20-john-and-hugh-9-am-hourmp3 - towards the last third of the video

some main points from interview

  • new design is staying true to the soul of Atlanta They literally even gleamed over fan insight from the internet going back to a decade
  • simplicity is important, not trying to be a college team
  • will be a significant redesign
  • Won't say if logo will be tweaked (so possibly?)
  • Nike doesn't have full say on look, unlike other teams have had, we have a falcons member within the Nike team
  • we can get 4 all new looks with 4 jerseys and 4 different pants. 
  • an only use one helmet for now but Rick Mckay is prodding the league to change that up
  • Jerseys should have a look that does for young & old, Men & women 
  • not going to make players do corny poses on a stage to show off new look

Thanks for info/link. I sure hope this bodes well for the throwback style.  I like that he used term “simplicity”. I also like that they’ve apparently been trolling board to see what fans think.  At least I’m hopeful of not being too over the top.  

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6 minutes ago, DawnOfThemBirds said:

 

In before someone talks about they only care about how the Falcons should be focusing more on how they play on the field right now...

Always find time to laugh at these jokers. Imagine TD, julio, Grady, and Dan Quinn huddled together in a meeting figuring out what to wear before they have nothing to wear by draft time.

 

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2 minutes ago, KRUNKuno said:

Significant redesign could mean away from what we currently have and back to a contemporary version of the throwbacks....hopefully.  
 

But at this point I doubt it.

 

It could mean that the new uniforms are influenced by the throwbacks but with a modern spin to them because they supposedly took in consideration of what the fans like. Even fans of other teams have mentioned how they liked the Falcons throwbacks, especially with the red helmet.

 

My guess is that the Falcons will have a black jersey, red jersey, white jersey, and grey/silver jersey. Not sure what helmet they will decide to go with originally but I'm sure one is black while the other is red.

 

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10 minutes ago, Godzilla1985 said:

Honestly we as a fan base could use a fresh new look with the disasters (Eugene, Vick, 17-0 and 28-3) we’ve faced the past 2 plus decades. Shake this cursed mojo we have.

Yea, you attach certain team personalities with their look. You see creamsicle buccaneer jerseys and you think of their pathetic winless seasons. When you see the dark blue cowboys jerseys with giant shoulder stars, you think of the 90s cowboys.

We need a fresh start, shake off the old team. You look good, you feel good, you feel good, you play good- you know how it goes.

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16 minutes ago, KRUNKuno said:

Significant redesign could mean away from what we currently have and back to a contemporary version of the throwbacks....hopefully.  
 

But at this point I doubt it.

I think it will stay true to the older jerseys with a more form fit for the modern nfl. The hawks marketing team was doing a pretty good job till recently with their retro looks and Atlanta has been crying out for throwbacks for the falcons forever. I see this lining up in a positive way.

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57 minutes ago, UnrealfalcoN said:

Morgan Shaw Parker, the falcons marketing chief was on 92.9 shedding some light into the new look of the falcons

https://929thegame.radio.com/media/audio-channel/1-16-20-john-and-hugh-9-am-hourmp3 - towards the last third of the video

some main points from interview

  • new design is staying true to the soul of Atlanta. They literally gleamed over fan insight from the internet going back to a decade
  • simplicity is important, not trying to be a college team
  • will be a significant redesign
  • Won't say if logo will be tweaked (so possibly?)
  • Nike doesn't have full say on look, unlike other teams have had, we have a falcons member within the Nike team
  • we can get 4 all new looks with 4 jerseys and 4 different pants. 
  • Socks are really important to players
  • Can only use one helmet for now but Rick Mckay is prodding the league to change that up
  • Jerseys should have a look that goes for young & old, Men & women 
  • not going to make players do corny poses on a stage to show off new look

I'm glad to hear these things. I was nervous they were going to look like a reject version of UGA and Ohio St combined. Saying significant redesign tells me the logo will be getting an update/tweak as well.

Four new looks with 4 different jerseys is going to be interesting, but I'm excited about that. I loved the Seahawks jersey roll out. I'm hoping it's similar to that. I'm just glad they are taking advantage of this redesign, because I got tired of just trotting out the red jerseys and white jerseys with the same pants. Especially when we know the black jerseys and pants exist. 

Eventually, the league will allow multiple color helmets. It's not a "safety" thing, it's an archaic "this is the way it's been" thing. College players wear multiple helmets. It's a helmet. Get over yourself NFL. 

Living in Nashville, I remember when the Titans got new jerseys. It was a hit, but it matched the city well. If the Falcons do the same, I'll be happy. Just don't look like a college team. All of these stripe mock ups I've seen make me gag. 

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I'd like to see a move back to red helmets (preferably a blood red) with a logo that has a more defined outline.  I think the logo should be better visualized that way.  

I'd also like to see the primary jersey color to go to black with white pants.  I think that is the most classic look.  An alternate could be red jersey with black pants.  

Regardless of the color scheme, I think we will see a less clown-like uni.......and that is a good thing.  

The other encouraging thing wi that they don't want to mimic the college look.  No offense to any fans here, but the Falcons should not look like the Dawgs.

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1 hour ago, UnrealfalcoN said:

Morgan Shaw Parker, the falcons marketing chief was on 92.9 shedding some light into the new look of the falcons

https://929thegame.radio.com/media/audio-channel/1-16-20-john-and-hugh-9-am-hourmp3 - towards the last third of the video

some main points from interview

  • new design is staying true to the soul of Atlanta. They literally gleamed over fan insight from the internet going back to a decade
  • simplicity is important, not trying to be a college team
  • will be a significant redesign
  • Won't say if logo will be tweaked (so possibly?)
  • Nike doesn't have full say on look, unlike other teams have had, we have a falcons member within the Nike team
  • we can get 4 all new looks with 4 jerseys and 4 different pants. 
  • Socks are really important to players
  • Can only use one helmet for now but Rick Mckay is prodding the league to change that up
  • Jerseys should have a look that goes for young & old, Men & women 
  • not going to make players do corny poses on a stage to show off new look

Thanks for sharing where it says "we can get 4 all new looks with 4 jerseys and 4 different pants" was that hypothetical or did it sound like the direction we were going?

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3 minutes ago, Smiler11 said:

Thanks for sharing where it says "we can get 4 all new looks with 4 jerseys and 4 different pants" was that hypothetical or did it sound like the direction we were going?

She said we will have a full closet with a home, away, alternate and throwback looks. But she later actually said "the nfl will let us have 4 jerseys and 4 pants"

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I like the way this sounds. A couple of things I want to touch on:

Quote
  • new design is staying true to the soul of Atlanta. They literally gleamed over fan insight from the internet going back to a decade
    • This tells me it could have that classic look with a modern twist. I like that they took fans' insight into perspective. 
  • simplicity is important, not trying to be a college team
    • Simple is better. I hate all these mock ups I have been seeing. Bucs redesign looked horrible, and I hope our designer took notes on what NOT to do when redesigning a uniform
  • will be a significant redesign, true to atlanta and the soul of the team but will be an evolution
    • Red helmet/black jersey/silver pants would be the best combo IMO. glad that we have 4 full sets. 
  • Won't say if logo will be tweaked (so possibly?)
    • I think the logo will be slightly tweaked - see my avatar. Might have a slightly bolder outline, and more "crisp" look to it. 
  • Can only use one helmet for now but Rick Mckay is prodding the league to change that up
    • hopefully this helmet is red.  A metallic red, or "blood red" would look sweet. Put the modern logo on it, and the stripes down the middle from the throwback.

 

Edited by D.B.N.
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