birdz4i Posted December 20, 2019 Share Posted December 20, 2019 By Eric Jackson – Sports Business Reporter, Atlanta Business Chronicle 12 hours ago The Atlanta Falcons are changing season ticket pricing for the first time since moving into Mercedes-Benz Stadium in 2017. The average season ticket price per game for the 2020 season will rise 1.2%, according to the team, but two-thirds of the tickets will be priced the same or less. Season ticket holders last week received an email from the team communicating payment deadlines and other information regarding their seats. Most increases are coming from 100 level (lower bowl) sections where there’s set to be a price surge as high as 4%. The 200 level (mezzanine) sections will also see increases up to 4% for certain seats, but some are also going down as much as 6%. The 300 level sections have a wide mix of seats staying flat, some that are slightly going up and others that are seeing a decrease, going down as much as 15%. The Falcons maintain that the price changes are a matter of standard business and not due to on-field performance. The team nonetheless saw a 2% dip in season ticket holders this season compared to last season, when they sold the most season tickets in franchise history. The unsold season ticket inventory this year came mainly from upper level sections, so the team is targeting those areas in hopes of getting back near capacity in 2020. “We have deeper understanding of our fans and how they purchase,” said Don Rovak, vice president of sales and service for AMB Sports and Entertainment. “We’re looking at this through the lens in December 2019 [which] is differently than we did in 2014 when we set (season ticket) pricing… When looking at some of the secondary market prices, other NFL teams and what our goals are — continuing to increase volume in those areas — we decided to take it down and create a greater sense of demand.” https://www.bizjournals.com/atlanta/news/2019/12/20/atlanta-falcons-plan-to-raise-prices-for-some.html?ana=yahoo&yptr=yahoo Quote Link to comment Share on other sites More sharing options...
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