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Atlanta Falcons plan to raise prices for some season tickets, lower others

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By Eric Jackson  – Sports Business Reporter, Atlanta Business Chronicle
12 hours ago

 

The Atlanta Falcons are changing season ticket pricing for the first time since moving into Mercedes-Benz Stadium in 2017.

The average season ticket price per game for the 2020 season will rise 1.2%, according to the team, but two-thirds of the tickets will be priced the same or less.

Season ticket holders last week received an email from the team communicating payment deadlines and other information regarding their seats.

Most increases are coming from 100 level (lower bowl) sections where there’s set to be a price surge as high as 4%.

The 200 level (mezzanine) sections will also see increases up to 4% for certain seats, but some are also going down as much as 6%. The 300 level sections have a wide mix of seats staying flat, some that are slightly going up and others that are seeing a decrease, going down as much as 15%.

The Falcons maintain that the price changes are a matter of standard business and not due to on-field performance. The team nonetheless saw a 2% dip in season ticket holders this season compared to last season, when they sold the most season tickets in franchise history.

The unsold season ticket inventory this year came mainly from upper level sections, so the team is targeting those areas in hopes of getting back near capacity in 2020.

“We have deeper understanding of our fans and how they purchase,” said Don Rovak, vice president of sales and service for AMB Sports and Entertainment. “We’re looking at this through the lens in December 2019 [which] is differently than we did in 2014 when we set (season ticket) pricing… When looking at some of the secondary market prices, other NFL teams and what our goals are — continuing to increase volume in those areas — we decided to take it down and create a greater sense of demand.”

 

 

https://www.bizjournals.com/atlanta/news/2019/12/20/atlanta-falcons-plan-to-raise-prices-for-some.html?ana=yahoo&yptr=yahoo

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It sucks but that’s  business and no one forced me to buy those 100 Sec tix. 

MBS is a great venue but it’ll never be like the dome. Greed screwed it up like it does most things in the world. It’s sad the cost of the lower level tickets especially when the team sucks like it has the 2-3 yrs

vel and ATLskinjob like this

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11 minutes ago, papachaz said:

so they're trying to get the stadium emptier then?  who's going to be willing to pay MORE to watch this team after this year? anyone? 

The tickets are all sold though so why would they care. How many tickets are available on sites like stubhub right before the game? All those tickets were bought by someone. And the falcons don’t even sell single game tickets. They can name their price even if not a single fan actually goes to the game, they make their money on the tickets

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Well with STH having to pay a PSL to get the right to purchase season tickets. They can just jack prices every year. As they have the PSL owners by the b@lls and they have to pay or lose out on that PSL purchase they placed up front. 

Do they have anything in place that protects PSL owners, saying they can't jack up the cost of tickets every year or by how much?

Edited by high impact

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25 minutes ago, high impact said:

Well with STH having to pay a PSL to get the right to purchase season tickets. They can just jack prices every year. As they have the PSL owners by the b@lls and they have to pay or lose out on that PSL purchase they placed up front. 

Do they have anything in place that protects PSL owners, saying they can't jack up the cost of tickets every year or by how much?

Yeah but aren't the hot dogs 2 dollars ?

high impact likes this

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14 hours ago, Colin_Pernett said:

The tickets are all sold though so why would they care. How many tickets are available on sites like stubhub right before the game? All those tickets were bought by someone. And the falcons don’t even sell single game tickets. They can name their price even if not a single fan actually goes to the game, they make their money on the tickets

yeah because AB don't care if the seats are empty at all

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12 hours ago, high impact said:

Well with STH having to pay a PSL to get the right to purchase season tickets. They can just jack prices every year. As they have the PSL owners by the b@lls and they have to pay or lose out on that PSL purchase they placed up front. 

Do they have anything in place that protects PSL owners, saying they can't jack up the cost of tickets every year or by how much?

I like going to 1-2 games every year or two, but I’ll be honest, it’s tough to beat the home experience, especially with HDR and zero cost hot dogs/beers

JD dirtybird21 likes this

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Oh yeah.

Im thinking Quinn is definitely getting fired now.

You don’t raise ticket prices when you have a big question mark at the head coach.

Got to get the fans excited about something and it’s definitely not going to be that top 5 draft pick.

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14 hours ago, papachaz said:

so they're trying to get the stadium emptier then?  who's going to be willing to pay MORE to watch this team after this year? anyone? 

Amazing how Blank has done a complete 180 in terms of being in tune with his customer.

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2 minutes ago, TheDirtyWordII said:

Amazing how Blank has done a complete 180 in terms of being in tune with his customer.

I don't know how many will remember, but his first year here for preseason he dropped the price of ALL tickets to $35...I actually went to both home games that year and took a buddy of mine with me for one of them. 

 

now there are PSL's assigned to every seat and ticket prices are going up, with THIS product on the field? nahhh....

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7 minutes ago, papachaz said:

I don't know how many will remember, but his first year here for preseason he dropped the price of ALL tickets to $35...I actually went to both home games that year and took a buddy of mine with me for one of them. 

 

now there are PSL's assigned to every seat and ticket prices are going up, with THIS product on the field? nahhh....

He had the whole ‘select your seat’ promotion.  He recognized that you had to fill the building.  At least under the Smith’s the lower bowl was filled.

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41 minutes ago, papachaz said:

yeah because AB don't care if the seats are empty at all

Oh of course he cares. And they will make less money on concessions and merchandise that way. But ticket prices fluctuate in demand on the secondary market. Really it doesn’t hurt the majority of fans like people make it seems. Of course I don’t have season tickets anymore because of the price so I’m a hypocrite 

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52 minutes ago, Colin_Pernett said:

Oh of course he cares. And they will make less money on concessions and merchandise that way. But ticket prices fluctuate in demand on the secondary market. Really it doesn’t hurt the majority of fans like people make it seems. Of course I don’t have season tickets anymore because of the price so I’m a hypocrite 

I don't see it that way at all. So many fake fans here who claim 'Falcons fans just blindly accept mediocrity' (as if there's anything we as fans can anyway, except stop monetarily supporting the team)

now I don't know why you're no longer a STH, but if I had ever been, the quality of the product on the field would definitely be taken into account before I spent my money on it. so maybe you're just one of those who said, 'nah, not worth it' ESP after the bright idea of personal seat licenses

 

:tiphat:

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13 minutes ago, papachaz said:

I don't see it that way at all. So many fake fans here who claim 'Falcons fans just blindly accept mediocrity' (as if there's anything we as fans can anyway, except stop monetarily supporting the team)

now I don't know why you're no longer a STH, but if I had ever been, the quality of the product on the field would definitely be taken into account before I spent my money on it. so maybe you're just one of those who said, 'nah, not worth it' ESP after the bright idea of personal seat licenses

 

:tiphat:

Yeah personal seat licenses are why I don’t. I just buy single game tickets to like half the home games 

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1 hour ago, Sun Tzu 7 said:

Oh yeah.

Im thinking Quinn is definitely getting fired now.

You don’t raise ticket prices when you have a big question mark at the head coach.

Got to get the fans excited about something and it’s definitely not going to be that top 5 draft pick.

We've even screwed up the top 5 draft pick.. Arnt we like 9th now after last weeks win? 2 more wins and im sure we'll be around 13-15.. The Falcons way! 

81KJW likes this

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So the prices for the expensive tickets went up and the seats higher up went down? I dont care about that one bit, actually I'm pleased with them doing that. These people in the lower levels are never in their seats, maybe if those seats had more value, they'll show up

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I have never been able to afford going regularly (except for one season ticket year that I bought after one of my parent's passing), but I always try to make a few games a year. Love my birds! As much as I like the new stadium, I just can't afford to go now. It is too bad because I would leave with no voice giving all I could to help the team. Now I cheer from my living room, but the other team doesn't get any offensive penalities for the noise in front of my TV. Lol 

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On 12/20/2019 at 4:51 PM, birdz4i said:
 
By Eric Jackson  – Sports Business Reporter, Atlanta Business Chronicle
12 hours ago

 

The Atlanta Falcons are changing season ticket pricing for the first time since moving into Mercedes-Benz Stadium in 2017.

The average season ticket price per game for the 2020 season will rise 1.2%, according to the team, but two-thirds of the tickets will be priced the same or less.

Season ticket holders last week received an email from the team communicating payment deadlines and other information regarding their seats.

Most increases are coming from 100 level (lower bowl) sections where there’s set to be a price surge as high as 4%.

The 200 level (mezzanine) sections will also see increases up to 4% for certain seats, but some are also going down as much as 6%. The 300 level sections have a wide mix of seats staying flat, some that are slightly going up and others that are seeing a decrease, going down as much as 15%.

The Falcons maintain that the price changes are a matter of standard business and not due to on-field performance. The team nonetheless saw a 2% dip in season ticket holders this season compared to last season, when they sold the most season tickets in franchise history.

https://www.bizjournals.com/atlanta/news/2019/12/20/atlanta-falcons-plan-to-raise-prices-for-some.html?ana=yahoo&yptr=yahoo

 

 Get ready for home games be like away games this  not good idea

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13 hours ago, octoslash said:

As a STH for many years including the awful reigns of Campbell, Henning, Glanville, June Jones, et al, I feel I've paid my dues to this oft times pathetic franchise.  

1

I  remember someone tells me on BBS board how this is gonna be the year of the run and shoot. then I ask how they got added blocking TE 

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