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Capitalist

PSL Phase 10 - Latest pricing map... Sold out section update...

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Evolution of the pricing chart... This update courtesy of a fan who took a photo in training camp... 

Notables, if pins represent sold out areas:

1. 38 sections/sub sections sold out.
2. 45k Club seats are sold out, both sides of field.
3. No changes noted in 100 and 200 levels.
4. 300 level is now heavily divided by row and the are many different prices.
5. They continue to use this blended price map instead of listing total PSL cost. Some do not finance and when you actually contract, you pay a certain price. Seems to be some variant of sales weasel to dishonest, to not just list the actual price. But that's their choice.

oldblazer likes this

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I wouldn't call it "sales weasel to dishonest"... It's just sales... Just like mortgage lenders, car sales men, lay away furniture sales, and any other financed investment (I'm hoping most ultimately pay off their PSL before the interest kicks in) they always say "for the monthly payment of..." Which in this case equates to "for the per game cost of..."

If someone just pays off the PSL portion, the cost per game decreases by the amount saved in finance charges over the 10 years they offer the financing... 

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I disagree...

 

Now there are 11 different price points in the 300 level.

Avoiding the posting of the price and the math to come up with these numbers, when variables are present.  Is by definition a form of sales deception.

Have 2 maps if you must try and hide the PSL costs.

Interest free ends March 2017, if you payoff by then.  The map is inaccurate.  A blended map also allows them to avoid publishing a price.  So in theory they can sell a PSL for $500 right next to a guy who paid $1500.

Legends needs more openess, not less.  The trust factor is not there with many long time fans.

 

papachaz and Gumby5 like this

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There are two separate arguments in your post. 

1) Discounting of sections by subdividing into separate price points based on row, which I fully agree with being upset about. Those who bought early should have been notified and offered some kind of option if they wanted. i.e. if someone paid the $750 PSL on the 9th row, and the 10 row is now a $500 PSL, they should have the option to go to row ten before it is sold to anyone else...

2) As for the blended price map, its not inaccurate at all. It's all based upon the financed option, as you see the "*" by each game price and is clearly labeled "w/ financing". Yes, it would take a minute to extrapolate out the financing charges, PSL Fee, and per ticket game price, but it's not rocket science and there is nothing hidden in the numbers. It's just a more palatable presentation method for the general public. Just to note, when someone signs the contract, it's clearly labeled what the PSL costs are and what will be paid in finance charges over the life of the finance option for a "total cost paid". I want to say my $90k turned into $123K if I financed the full life of the option and only made minimum payments... 

Ultimately, all of the section contracts are available based on a FOIA request, well at least the boiler plate ones would be, not individual ones with someones personal information. 

Actually, if I get a moment at work tomorrow I'll flow out the excel spread sheet for each of the sections so that everyone can see the broken down costs on a ticket / PSL / Finance Charge basis. 

Personally, I don't have a dog in the fight, my section has been sold out for a few months (since just before the Super Bowl announcement) cause I called and inquired about more tickets before they made the announcement. 

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Based on things we know as true i.e. $2k PSL & $95/tix and $500 PSL & $55/tix, this is what the 300 rows are selling for now...

  PSL Finance Charges Ticket Cost Ticket Life Total  CPG 
Light Green 500 183.4231 55 7150 7833.4231  $60
Dark Yellow 500 183.4231 65 8450 9133.4231  $70
Light Red 500 183.4231 70 9100 9783.4231  $75
Grey 500 183.4231 80 10400 11083.4231  $85
Dark Orange 750 275.13465 70 9100 10125.13465  $78
Light Yellow 750 275.13465 75 9750 10775.13465  $83
Light Orange 750 275.13465 85 11050 12075.13465  $93
Dark Green 1000 366.8462 85 11050 12416.8462  $96
Blue 1000 366.8462 90 11700 13066.8462  $101
Black  1250 458.55775 90 11700 13408.55775  $103
Dark Red 2000 733.6924 95 12350 15083.6924  $116
200s 2500 917.1155 95 12350 15767.1155  $121
200s 2500 917.1155 115 14950 18367.1155  $141
200s 5500 2017.6541 150 19500 27017.6541  $208
200s Club 10000 3668.462 325 42250 55918.462  $430
100s 2500 917.1155 100 13000 16417.1155  $126
100s 3000 1100.5386 115 14950 19050.5386  $147
100s 3500 1283.9617 125 16250 21033.9617  $162
100s 5500 2017.6541 175 22750 30267.6541  $233
100s Club 15000 5502.693 347 45110 65612.693  $505
Champions 20000 7336.924 367 47710 75046.924  $577
Founders 45000 16508.079 392 50960 112468.079  $865


For some reason it is based on a 13 year life span... Not sure why. But this is how it flowed out... Now, i did this in like 10 minutes so if I made a mistake on a lower row section having a lower PSL but higher ticket, please let me know and i'll adjust... Just felt like getting this out there...

EDIT: For those who are finance gurus, I used a dummy .524066 multiplier on the 70% of PSL allowed to be financed instead of creating a compounding interest / payment equation which would have been drastically more work... So my finance charges are gonna be off a few pennies... 

EDIT 2: Carried it through on all levels as best I can remember. The dummy multiplier I think causes a few issues on the founders and high priced PSL for the per game cost vs ticket amount but I"m tired. It's close enough. 

Capitalist likes this

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I tend to agree with the sales weasel/dishonest argument.  Agreed it is the kind of thing that is commonly done but that does not make it right.  Putting that aside, looking at the maps there were always two PSL prices in the 300 sections with a lower price in the upper rows but that lower price has been moved down to cover more rows in many of the sections.  That is essentially a price reduction which puts the lie to their claim that they were only going to lower prices for the upper corners.

To a point that has been made before, they have a serious trust issue.

 

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5 minutes ago, ordr said:

I tend to agree with the sales weasel/dishonest argument.  Agreed it is the kind of thing that is commonly done but that does not make it right.  Putting that aside, looking at the maps there were always two PSL prices in the 300 sections with a lower price in the upper rows but that lower price has been moved down to cover more rows in many of the sections.  That is essentially a price reduction which puts the lie to their claim that they were only going to lower prices for the upper corners.

To a point that has been made before, they have a serious trust issue.

 

I hope I'm not coming across as agreeing with how they are presenting, just a matter of, they are just numbers and can be presented in half a dozen different ways... And it really doesn't matter how they present them, though not presenting them consistently i fully understand can be frustrating. 

At this point, they aren't bringing in any more previous STH... So presenting the information in the "softest" way possible is their best hope to not scare off potentially interested parties... Sure, it'll make a few previous purchasers annoyed and frustrated, but that's the price paid to attract more sales... 

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Great chart....  Thanks for taking the time...  I will reuse it...

 

Ordr brings up another issue I didn't note at first...

 

Discounts are showing in ALL 300 level areas, not just the corners as we were told on 6/16/16...

http://www.myajc.com/news/sports/football/falcons-cut-some-upper-level-psl-prices/nrhNj/

 

Same issue arises...  Early buyer gets penalized when you sell the seat beside him at a discount, when he paid full price...

 

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One thing to note that I didn't realize in my coffee deprived mind state last night would be the following:

Based on the math, the one variance would be for every $500 more in PSL cost, would remove $5 from the ticket price. i.e. a $750 PSL above with a $75 ticket is the same at a $1,250 PSL with a $70 ticket.

My assumption last night was incremental increases in ticket prices  thru the sections which could be countered acted by bumping up the PSL cost. So if a section I have listed at $750 should be $1,250 - than it is more likely I included a ticket price $5 higher than it really is.
 
The more important aspect of the above would be the total cost spent over that time frame would be the same regardless of if the money is spent on tickets or PSL.

May want to make that note if you've posted elsewhere.


So if you want to point out sections that you feel are discounted, I'll see if I can make the last reported PSL cost of that section line up with a ticket price that seems in line.

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Thanks for the updated info.  I'm one of the people who bought PSL's in the 300 section but I'm not surprised by the difficulties that Legends is having, since this whole approach of selling PSL's in Atlanta looked questionable from the start.  I got to keep the same first row seats I now have, so i went for it, but it was a reluctant purchase for me, and I knew the Falcons would have to do something when PSL sales stalled.  It's kind of like knowing deep down that your blind date is going to be really ugly and when you go to pick her up you find that yup, she really is ugly, but the fact that you were right doesn't make you feel any better.

So here we go.  I get to date an ugly girl for the next 30 years. . . . . . 

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The same map was present at Friday Night Lights...  Also got some other info:

 

It is hard to see on this map. But the new Technology suites will take up the last 6 rows of 106-114-124-132. These are the $5500 PSL sections in the far corners, so it is probably a wise design/sales decision. I was told it would take the last 6 rows of a 42 row section. I was also quoted a price of $70,000 a season/$7,000 a game. But I did not see any of the senior Legends leadership at this event, to verify or deny this info.

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Just out of curiosity, if they sell out all seats with PSL's will they be selling standing room only tickets and will those tickets have a PSL also? :huh:

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On July 31, 2016 at 8:28 PM, Capitalist said:

Evolution of the pricing chart... This update courtesy of a fan who took a photo in training camp... 

Notables, if pins represent sold out areas:

1. 38 sections/sub sections sold out.
2. 45k Club seats are sold out, both sides of field.
3. No changes noted in 100 and 200 levels.
4. 300 level is now heavily divided by row and the are many different prices.
5. They continue to use this blended price map instead of listing total PSL cost. Some do not finance and when you actually contract, you pay a certain price. Seems to be some variant of sales weasel to dishonest, to not just list the actual price. But that's their choice.

So only two lower level sections sold out? They are going to have to be a little bit more creative and Im sure they aren't through with the previous season ticket holders either. LOL they are searching every nook and cranny LOL.

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2 hours ago, putnam6 said:

So only two lower level sections sold out? They are going to have to be a little bit more creative and Im sure they aren't through with the previous season ticket holders either. LOL they are searching every nook and cranny LOL.

They have contacted all season ticker holders I think the last ones were over a year ago actually. I DO agree with you that they will attempt another round of contacting and be Creative when they do. I for one can't wait to see how creative they will be.

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All I know is if at this time of year if they had a decent package deal I'd get season tix this year and next, cause I'm so jazzed for football. 

 

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2 hours ago, putnam6 said:

All I know is if at this time of year if they had a decent package deal I'd get season tix this year and next, cause I'm so jazzed for football. 

 

You may want to check in for tix this year, there was a post elsewhere that I think got confused for PSLs but was for 2016 season tix with no bearing on the PSL situation... I know a few who gave them up in frustration of the PSL so i'm sure there are some good location / prices out there...

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On July 31, 2016 at 9:28 PM, Capitalist said:

Evolution of the pricing chart... This update courtesy of a fan who took a photo in training camp... 

Notables, if pins represent sold out areas:

1. 38 sections/sub sections sold out.
2. 45k Club seats are sold out, both sides of field.
3. No changes noted in 100 and 200 levels.
4. 300 level is now heavily divided by row and the are many different prices.
5. They continue to use this blended price map instead of listing total PSL cost. Some do not finance and when you actually contract, you pay a certain price. Seems to be some variant of sales weasel to dishonest, to not just list the actual price. But that's their choice.

Interesting that the Founders on both sides of field sold out early. 

Wonder how well the other Club seats sold and would many of them have second thoughts about Founders?

the lower bowl seats should sell once they get the incentives right

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Hey Cap,

Can you verify that all Grey sections still have seats available and the blue/dark sections are sold out sections for this last season in the dome? If so, wow..

Thanks 

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