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About The New Stadium....

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It'll probably be like Dallas' stadium. Named Cowboys Stadium at first, then named AT&T Stadium as soon as they can get the highest price.

Jack Kent Cooke Stadium -> FedEx Field

The naming rights and the contracts that go with them are great for the teams/stadium owners but are near impossible to get out of if your company tanks (see MCI /MCI Center in DC now Verizon Center) or if the team goes under a PC attack like the Redskins are going through. FedEx has had to endure a lot of heat over the racist angle of the team name.

I'm not a huge fan of naming the stadiums after companies BUT I'm also not a huge fan of PSL's either... they both go hand in hand in paying the stadium owners back the money they fronted for the new building though. Sports in America have gotten out of control in the last 30-40 years. it's a great business to be in but at some point there will be a breaking point with the fans and how much they'll put up with. Unfortunately we are nowhere close to that point right now.

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