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Ea Doing Away With Their Popular Online Passes...


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Online Passes – the controversial attempt by many publishers to encourage new game sales by locking online-centric content for used copies – has become engrained in gaming culture over the last several years. But according to a report on VentureBeat, one major company is doing away with them.

Electronic Arts – the mega-publisher behind a litany of games including Madden, FIFA, Battlefield, Dead Space, Mass Effect and more – will be “discontinuing” its Online Pass initiative. In a statement provided to VentureBeat, EA’s John Reseburg said that “none of our new EA titles will include that feature.”

Reseburg admitted that Online Passes just don’t seem to be working. “Initially launched as an effort to package a full menu of online content and services, many players didn’t respond to the format. We’ve listened to the feedback and decided to do away with it moving forward.”

Many major publishers – including Sony and Ubisoft – continue to use Online Passes, though interestingly, Microsoft never seemed to go down that road. Will EA’s abolishment of this system coerce other publishers to follow suit?

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Never thought EA would do away with online passes. I wonder if them being voted the worst company had any influence with them getting rid of online passes. Well, that is good. Now if they can fix Madden then I will be extremely happy.

I wonder if other companies will follow suit.

Edited by KGrillz
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You know it's funny I would think other companies would be voted worse than EA such as Activision or Crapcom, and heck maybe even Square-Enix.

For awhile I agree these guys lost there way, but compared to other years like say 2002-2008 these later years they haven't been doing as evil as they could be.

Side note those years just randomly picked.

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In all honesty I think they've like the money from microtransactions more and will just boost that area

That's what I'm thinking too. Then folks will just get mad and say EA is "making" them pay for stuff that should already be in the game.

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