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Letter From Arthur Blank


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I read in the Atl Journal that once its open, the public will have to pay a one time tax that will then allow you to purchase your season tx. This onetime fee will be called a seat license fee. This fund will go towards the construction costs. If I have to pay a fee to have the ability to order my season tx you can count me out. I have tx now for 11 years and it looks like that will come to an end in 2013.

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I read in the Atl Journal that once its open, the public will have to pay a one time tax that will then allow you to purchase your season tx. This onetime fee will be called a seat license fee. This fund will go towards the construction costs. If I have to pay a fee to have the ability to order my season tx you can count me out. I have tx now for 11 years and it looks like that will come to an end in 2013.

They haven't decided on whether they'll personal seat licenses (PSL) or not. Plus, some teams that do use PSL's don't charge that fee for all seats, just luxury suites. We won't know anything for sure until GWCCA signs a contract on all this with the Falcons next year.

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If Atlanta wants to be competitive in being an event city they need a new retractable roof stadium. $700 million + will be coming from the Falcons, $300 million will be coming from the hotel tax (which 99%+ will be paid by non Atlanta residents). An NFL team in Atlanta should be worth more than the 28th team. A new stadium will help that and will guarantee that the Falcons will not leave Atlanta in the foreseeable future.

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for Mr. Blank.

How would you know? Are you an expert in risk management, investing large capitol funds, or are you a business owner with stakeholders? I'm none these myself, but I do realize that in order to grow a business, you need to expand your companies net worth and to make arrangements that are favorable for you to do continue to do that. If the current Dome and lease deal is not favorable to the team and for Blank to get a maximum return on his investment, then why would he want to continue to be in this business? I know he is passionate about the team and the game, but he is also smart enough to know that other owners are getting that maximum return. Why would he not want the same for himself and his team. The man is in it to win not only the SB, but make this team worth far more than what he paid for it.

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0-3 in the playoffs...and a perfectly good GA Dome for starters.

Niether point is relevant as far as the investment is concerned. By the time the new stadium is finished, the Dome will be almost as old as Fulton County Stadium when it was torn down. The tent is already dated, and still reeks of the old days of losing IMO. Ticket prices will increase whether we're in the Dome or not, and you are never guaranteed a playoff team every year. If the convention business in Atlanta benefits, and new jobs are created, along with a new iconic facility being in the mix, then how is this a bad thing?

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How would you know? Are you an expert in risk management, investing large capitol funds, or are you a business owner with stakeholders? I'm none these myself, but I do realize that in order to grow a business, you need to expand your companies net worth and to make arrangements that are favorable for you to do continue to do that. If the current Dome and lease deal is not favorable to the team and for Blank to get a maximum return on his investment, then why would he want to continue to be in this business? I know he is passionate about the team and the game, but he is also smart enough to know that other owners are getting that maximum return. Why would he not want the same for himself and his team. The man is in it to win not only the SB, but make this team worth far more than what he paid for it.

BUMP

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If the convention business in Atlanta benefits, and new jobs are created, along with a new iconic facility being in the mix, then how is this a bad thing?

These are all good points and pretty much how I see it. It isn't like it will help the Falcons win games, but they will have to win to avoid local blackouts. There will be a lot more seats to sell.

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How would you know? Are you an expert in risk management, investing large capitol funds, or are you a business owner with stakeholders? I'm none these myself, but I do realize that in order to grow a business, you need to expand your companies net worth and to make arrangements that are favorable for you to do continue to do that. If the current Dome and lease deal is not favorable to the team and for Blank to get a maximum return on his investment, then why would he want to continue to be in this business? I know he is passionate about the team and the game, but he is also smart enough to know that other owners are getting that maximum return. Why would he not want the same for himself and his team. The man is in it to win not only the SB, but make this team worth far more than what he paid for it.

The product on the field doesn't justify putting up $700 million...we're 0-3 in the playoffs, no offensive run blocking, a defensive that can't get off the field on third down....etc. We don't look so good going into the playoffs this year. It is a very "risky" investement to say the least. Regular season wins against inferior teams hardly justifies such a large amount of money for a new stadium. It's his money, however, the cost of the ticket will go up and he had better hope the team plays much better than it has over the years. By the time the stadium goes up, hopefully we would've experienced some sort of playoff success by then.

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The product on the field doesn't justify putting up $700 million...we're 0-3 in the playoffs, no offensive run blocking, a defensive that can't get off the field on third down....etc. We don't look so good going into the playoffs this year. It is a very "risky" investement to say the least. Regular season wins against inferior teams hardly justifies such a large amount of money for a new stadium. It's his money, however, the cost of the ticket will go up and he had better hope the team plays much better than it has over the years. By the time the stadium goes up, hopefully we would've experienced some sort of playoff success by then.

So, having the Falcons play there is the only use that you think this new stadium will serve?

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These are all good points and pretty much how I see it. It isn't like it will help the Falcons win games, but they will have to win to avoid local blackouts. There will be a lot more seats to sell.

The real issue is how ticket brokers will respond to season ticket prices in the new stadium. I'd rather have fans buying those ticket packages instead of scalpers that sell to opposing fans, but price will dictate everything.

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BUMP

I worked for Merrill Lynch, in the retirement investments department, when the housing market crashed and the Hartford retirement services took over that department and I was able to transition over with them. Merrill Lynch had tons of bad investments, so yeah...I do know something about bad investments. I helped manage over 1200 or so 401K investment clients that represented billions of dollars...besides do you not manage your own 401K account? I would like to think that you know where you'd like to invest your money.

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I worked for Merrill Lynch, in the retirement investments department, when the housing market crashed and the Hartford retirement services took over that department and I was able to transition over with them. Merrill Lynch had tons of bad investments, so yeah...I do know something about bad investments. I helped manage over 1200 or so 401K investment clients that represented billions of dollars...besides do you not manage your own 401K account? I would like to think that you know where you'd like to invest your money.

You probably meant to quote the person I quoted, but the bottom line is that it makes sense for Blank to invest in the Falcons, regardless of the risks you mentioned earlier. He takes a bigger risk by not increasing the value of his investment while his competitors do just that. You cite your investment experience, so I'd be more interested to know what you think he should be investing in.

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