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It's O N Like Donky Kong! Official Election Day . . . And Night Thread


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One thing I have to say.....the Obama team did an incredible job with the resources in this election. They spent just enough in all of the battleground states to eek out a win in state after state.

I mean..it can be argued that it is a sad thing that the negative attack ads were so effective...but the truth is that they were...and politics is a contact sport.

Actually, read the article that I posted in the "If Obama wins" thread that I created. There was more to this than the negative attacks. The ground game--voter turnout and persuasion--was among the most sophisticated we've ever seen in politics. They were doing randomized experiments all during the campaign to judge which messages and which types of contacts were most effective. They had computer programs that would sift through people's Facebook accounts to look for friends who were Obama supporters, contact those people and ask them to call or message their friends to ask for support. Inversely, they would look for Facebook friends who their computer models predicted were on the fence and ask the person to contact them to ask for their support.

And that's not even the most sophisticated part of their ground game. I'm telling you man, there is a hidden dimension in terms of voter turnout and persuasion that occurs below the radar that is mind-bendingly sophisticated. Sasha Issenberg's "The Victory Lab" is going to be a must read book for anyone who wants to understand this election. Mitt Romney's campaign was a decade behind in its ground game and I think that's a big part of Obama's win.

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Both Romney and Obama had billion dollar campaigns. The resources, as you say, were pooled by the same sources.

But the resources were NOT used equally effectively. Obama had a more sophisticated and effective operation. Romney used his resources on out-dated technology and techniques. In hindsight, we should have seen a big Obama win based on this asymmetry in the effectiveness of their campaign.

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But the resources were NOT used equally effectively. Obama had a more sophisticated and effective operation. Romney used his resources on out-dated technology and techniques. In hindsight, we should have seen a big Obama win based on this asymmetry in the effectiveness of their campaign.

Goldman Sachs funded both campaigns... Perhaps with bailout money.

Obamas campaign was effective. His presidency was not.

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Well I don't know that MOST see it that way seeing as how half the country just voted for them. I've been disgusted with the "socialist obamacare is going to kill you and your parents" fear mongering rhetoric as much as anyone but lets not go over board. A person is free to vote a republican and just because they white does not mean they did so for racist reasons.

And lets not pretend that a good portion of African Americans didn't just vote for Obama cause he's black. Most black people I know voted for him because he's a democrat and therefore not only has their demographic's best interests at heart and because they genuinely believe he is best leader for our country. But a good many went out and voted for the guy because they're black and so is he. They're not much better than the white guy who will never vote for a black man for President no matter how much better an option he might be.

African Americans aren't that big of a voting block. They don't run mainstream TV or radio. They don't have talk heads who talk crazy 24/7 like Limbaugh, Hannity, etc. Saying well just because we have issues, people like you do too just doesn't equated and never has. Fit your problem and the rest will fix itself out.

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Definitely agree with the point about Obama's ground game. I didn't expect his supporters to turn out like they did with things the way they are. Incredible effort.

Dude, as a guy trained in very advanced statistical techniques and pretty complicated research methodology, I have to say that the stuff they are doing in the Obama campaign is about a decade more advanced than what you see in the political science journals and top academic research. It is mind blowing how sophisticated their operations are right now. Republicans are going to have to start embracing science and empirical methods if they hope to win. This was an election they should have won and they got blown out of the water because they thought money and ads and air time would carry the day.

I suspect some of this has to do with their aversion to science and academics. I'm shocked that I'm going to say this, but the Republicans absolutely need to take lessons from Rick Perry, whose gubernatorial reelection was among the most sophisticated and academic in nature we had seen up to that point. I am desperately trying to get Republicans in my area to listen to me about how to run their campaigns and both me and my students are running into the old guard consultants and party officials who are clueless about the revolution happening around them. I hope this election is a wake up call for Republicans to start listening to people who take an empirically-minded approach to politics.

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