Jump to content

Falcons begin 2011 with Rise Up 2.0


bossFALCON™
 Share

Recommended Posts

Atlanta Falcons fans that could not get enough of the popular RISE UP marketing campaign that was unveiled prior to the start of the 2010 National Football League season will be treated to an encore this season.

RISE UP 2.0 will be unveiled via a series of radio spots, outdoor billboards and television commercials that will hit the Atlanta market this weekend.

The new commercial — which still includes Hollywood A-list actor and Atlanta native Samuel L. Jackson — will also showcase Georgia icons like former president Jimmy Carter, former Atlanta Braves manager Bobby Cox, ex-University of Georgia head football coach Vince Dooley, former Atlanta Braves and Major League Baseball home run king Hank Aaron, ex-Falcons cornerback and newest member of the Pro Football Hall of Fame Deion Sanders, boxing legend Evander Holyfield and comedian Jeff Foxworthy all urging the Falcons Nation to RISE UP.

“Samuel L. Jackson delivered the RISE UP message to our fans last year, and our Georgia icons are carrying on that message in year two of our campaign,” Falcons Vice President/Chief Marketing Officer Jim Smith said. “The reaction and energy that the original campaign produced was so overwhelmingly positive that we felt we needed to produce a second version that not only connects with Falcons fans in Atlanta, but Falcons fans all over the state of Georgia and throughout the Southeast.”

Bobby Cox said about his involvement, “Having always been a big Falcons supporter, I am excited to be participating in this campaign.”

Deion Sanders, inducted into the Pro Football Hall of Fame last month said the Falcons are doing things the right way both on and off the field.

“I am a huge fan of Arthur Blank and the entire Falcons organization,” said Sanders, who was drafted fifth overall by the Falcons in 1989. “Everything I do with youth embodies RISING UP, so I am honored to be a part of the campaign, and I join Samuel L. Jackson and the rest of the Falcons Nation in encouraging Falcon fans everywhere to RISE UP.”

The successful RISE UP campaign — developed by the Falcons’ marketing department — focuses on a team, an organization, a fan base, and a community rising up together to try win the coveted Vince Lombardi trophy, which is presented annually to the NFL’s Super Bowl winning team.

The campaign was unveiled in the spring of 2010 to impressive reviews and culminated with a television spot featuring Jackson’s impassioned speech for Atlanta and the Falcons to RISE UP together.

Jackson’s motivating, emotional words also became a pre-game rallying cry and popular fixture for Falcons fans on the team’s Jumbotron when it was shown just before kickoff at each home game last season. It became an instant hit for Falcons fans and players alike as the club posted a 7-1 record at the Georgia Dome and finished the 2010 NFL season with a 13-3 record. The Falcons also earned the number one seed in the NFC playoffs and captured the 2010 NFC South Division title.

The RISE Up campaign was a collaboration with The Richards Group and NFL Films.

Link to comment
Share on other sites

Funny how Deion only starts liking the Falcons when we are winning.

Cowboys suck, so Deion is riding our jock instead.

Deion started liking the Falcons when owner and management started showing him some love. That started last year when they met with him and discussed putting his banner in the ring of honor in the Georgia Dome. It has continued with support of his youth organizations. Deion also made some glowing comments about the current organization in his hall of fame speech. Show him love and he will show it back. That's Deion for you.

Link to comment
Share on other sites

Deion started liking the Falcons when owner and management started showing him some love. That started last year when they met with him and discussed putting his banner in the ring of honor in the Georgia Dome. It has continued with support of his youth organizations. Deion also made some glowing comments about the current organization in his hall of fame speech. Show him love and he will show it back. That's Deion for you.

I was about to post the same thing. Deion felt stubbed by the Falcons when they wouldn't pay him what he felt he was worth to keep him - and he's been insolent towards the Falcons since.

They reached out to him - wanted to show that he was loved and appreciated by the Organization and fans - and he responded.

I'll tell you someone else who acts very similarly - D. Hall.

Link to comment
Share on other sites

What's Jeff Foxworthy going to say? You might be an inbred Ain't Redneck if you don't RISE UP?

Wow - new thread needed now.

You might be a Falcon's fan if:

a) You know who Cole Magner is

B) You have a picture of Dan Reeves somewhere in your house

c) You refuse to eat Gumbo or Jumbalaya because they are associated with the taints

d) You have an undying hatred of Bobby Petrino

Link to comment
Share on other sites

Deion started liking the Falcons when owner and management started showing him some love. That started last year when they met with him and discussed putting his banner in the ring of honor in the Georgia Dome. It has continued with support of his youth organizations. Deion also made some glowing comments about the current organization in his hall of fame speech. Show him love and he will show it back. That's Deion for you.

YEP!!!!! I agree completely.

Also, his HOF speech indeed told may tales about how he felt about the regime he played under when he was here; and, the one we have now.

Link to comment
Share on other sites

I was about to post the same thing. Deion felt stubbed by the Falcons when they wouldn't pay him what he felt he was worth to keep him - and he's been insolent towards the Falcons since.

They reached out to him - wanted to show that he was loved and appreciated by the Organization and fans - and he responded.

I'll tell you someone else who acts very similarly - D. Hall.

So why did he leave for the 49ers for less money than the Falcons offered him? about 1 million a year less...not trying to call you out or anything... i am just stating a fact.

Link to comment
Share on other sites

Not trying to call you out but the Falcons didn't offer him a contract.

Unless an agreement is reached soon, the All-Pro cornerback DEION SANDERS will not play for the Atlanta Falcons next season, the team said yesterday.

The Falcons are offering Sanders, who also plays major league baseball, a one-year contract for $2.88 million, prorated by the number of games he plays. Sanders is demanding a three-year contract, said his agent, EUGENE PARKER.

"It's to the point now where we need a commitment," said the Falcons' vice president of player personnel, KEN HEROCK, who has spent the past week devising a formula that would fit Sanders's salary under the team's $34.6 million cap.

If Sanders rejects its latest offer, Atlanta is expected to sign the former Cleveland linebacker CLAY MATTHEWS, an unrestricted free agent. Falcon Coach JUNE JONES said the team could not afford to sign both veterans. The Falcons also could wind up losing Matthews, who has also had discussions with the Los Angeles Raiders, if the talks drag on.

My link happy.gif

Link to comment
Share on other sites

Unless an agreement is reached soon, the All-Pro cornerback DEION SANDERS will not play for the Atlanta Falcons next season, the team said yesterday.

The Falcons are offering Sanders, who also plays major league baseball, a one-year contract for $2.88 million, prorated by the number of games he plays. Sanders is demanding a three-year contract, said his agent, EUGENE PARKER.

"It's to the point now where we need a commitment," said the Falcons' vice president of player personnel, KEN HEROCK, who has spent the past week devising a formula that would fit Sanders's salary under the team's $34.6 million cap.

If Sanders rejects its latest offer, Atlanta is expected to sign the former Cleveland linebacker CLAY MATTHEWS, an unrestricted free agent. Falcon Coach JUNE JONES said the team could not afford to sign both veterans. The Falcons also could wind up losing Matthews, who has also had discussions with the Los Angeles Raiders, if the talks drag on.

My link happy.gif

Well Deion and Andre Rison said they didnt offer him a contract (in radio interviews) ... Risen was saying how the owner ship was cheap back then ... They didnt try to resign their players

I get what that report said... I remember a report came out saying JA98 worked with Chuck Smith during a offseason... Chuck Smith said it didnt happen.

The players themselves said it didnt happen.... Andre Rison said he and deion used to talk about how they would reup their contracts at the same time with the falcons (spend their career with the falcons) but he said he guess the FO didnt want that

Link to comment
Share on other sites

Well Deion and Andre Risin said they didnt offer him a contract (in radio interviews) ... Risen was saying how the owner ship was cheap back then ... They didnt try to resign their players

SUWANEE, Ga. — Atlanta Falcons coach June Jones said free-agent All-Pro cornerback Deion Sanders has promised he will give his former club the opportunity to match any offer he receives from another NFL club.

"Basically, Deion has promised us that he'll bring us any offer he gets and see if we can match the thing," Jones said. "We're kind of operating under that assumption."

My link

Falcons president Taylor Smith, who said Sanders had "strung us along" and that the Falcons were not given a chance to match any offer. The Falcons said they had offered Sanders a one-year contract worth $2.8 million.

My link

Well someone is lying... but I agree the Smith's were cheap, but why would they give away there money ticket without getting nothing in return? they had him tagged but rescinded it because they were told they could match any offer. if they kept him tagged they could of traded him...I think Deion just did what he could to get out and the Smiths and June Jones were dumb enough to believe him

Link to comment
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

 Share

×
×
  • Create New...