JOEinPHX Posted June 14, 2011 Share Posted June 14, 2011 So far, unless you count good will and perhaps a bit of credibility, the owners have lost absolutely nothing in the lockout. Most have actually seen a net increase in income to this point due to staff salary cuts, workout bonuses not paid, etc. But that will soon change, because July 1 is the renewal date for many, many millions of dollars worth of sponsor contracts. Simply put, if the league isn't operating on that date, the Budweiser money stops flowing. The Pepsi money stops flowing. Gatorade and Verizon and credit card companies and dozens of other revenue sources dry up. This is why there appears to be a flurry of positive activity right now, and why July 1 is as good a date as any to expect to see this thing resolved. Quote Link to comment Share on other sites More sharing options...
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