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The significance of July 1


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So far, unless you count good will and perhaps a bit of credibility, the owners have lost absolutely nothing in the lockout. Most have actually seen a net increase in income to this point due to staff salary cuts, workout bonuses not paid, etc. But that will soon change, because July 1 is the renewal date for many, many millions of dollars worth of sponsor contracts.

Simply put, if the league isn't operating on that date, the Budweiser money stops flowing. The Pepsi money stops flowing. Gatorade and Verizon and credit card companies and dozens of other revenue sources dry up. This is why there appears to be a flurry of positive activity right now, and why July 1 is as good a date as any to expect to see this thing resolved.

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So far, unless you count good will and perhaps a bit of credibility, the owners have lost absolutely nothing in the lockout. Most have actually seen a net increase in income to this point due to staff salary cuts, workout bonuses not paid, etc. But that will soon change, because July 1 is the renewal date for many, many millions of dollars worth of sponsor contracts.

Simply put, if the league isn't operating on that date, the Budweiser money stops flowing. The Pepsi money stops flowing. Gatorade and Verizon and credit card companies and dozens of other revenue sources dry up. This is why there appears to be a flurry of positive activity right now, and why July 1 is as good a date as any to expect to see this thing resolved.

makes sense Joe...hope we get something in the next 2 weeks.

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So far, unless you count good will and perhaps a bit of credibility, the owners have lost absolutely nothing in the lockout. Most have actually seen a net increase in income to this point due to staff salary cuts, workout bonuses not paid, etc. But that will soon change, because July 1 is the renewal date for many, many millions of dollars worth of sponsor contracts.

Simply put, if the league isn't operating on that date, the Budweiser money stops flowing. The Pepsi money stops flowing. Gatorade and Verizon and credit card companies and dozens of other revenue sources dry up. This is why there appears to be a flurry of positive activity right now, and why July 1 is as good a date as any to expect to see this thing resolved.

+1.

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Cowherd is reporting that the NFL has sent a memo out to teams to be prepared to spend the night for next weeks talks. He thinks it means they're getting close to a deal. Can't link, its a live radio broadcast.

edited: Steve Wyche says he has a gut feeling the lockout is almost over, just heard it on 680.

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Cowherd is reporting that the NFL has sent a memo out to teams to be prepared to spend the night for next weeks talks. He thinks it means they're getting close to a deal. Can't link, its a live radio broadcast.

I'm starting to get a little excited here ....maybe as early as the end of next week, we will be talking FA and OTA's here instead of Terrelle Pryor and other such assorted sheet .....

:o

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Cowherd is reporting that the NFL has sent a memo out to teams to be prepared to spend the night for next weeks talks. He thinks it means they're getting close to a deal. Can't link, its a live radio broadcast.

edited: Steve Wyche says he has a gut feeling the lockout is almost over, just heard it on 680.

Trust me I want to hold on to any shred of hope that this things gonna get done. However, I've heard that right after the lockout started when the parties extended negotiation for another week right before Susan Nelson's original verdict lifting the lockout the league sent out a memo saying the exact same thing. "Be prepared for a long meeting and to stay overnight." That obviously didn't pan out. I do agree that the only thing that's going to change this situation is someone losing some money and Mid July is when that really happens. So far no one has lost anything. The owners haven't lost any money, and the players have just missed OTA's which a lot of them think is useless anyway so why would there be any urgency. I think, and hope we're near the end thankfully.

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