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Falcons introduce new pregame activities


Rev_Hal
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FLOWERY BRANCH, GA — The Atlanta Falcons today announced several new activities the club has adopted to encourage fans get inside the Georgia Dome in time for kickoff this season. The new programs begin with Sunday’s home opener against the Arizona Cardinals. Kickoff is set for 1 p.m.

“Our fans are some of the most vocal fans in the National Football League,” Falcons President Rich McKay said. “Our new pregame enhancements are simply designed to get the bulk of our crowd into the Dome earlier. Our goal is a simple one: by kickoff, we want the Georgia Dome to be a loud and intimidating place from the very start of our games.”

During the 2010 offseason, the Falcons conducted a series of fan surveys to gain a better understanding of how their fans spend their time before kickoff and what Falcons fans wanted to see during the club’s pregame presentation.

“We are always looking for ways to improve all areas of our game day experience,” Falcons Chief Marketing Officer Jim Smith said. “One of the most interesting facts our research uncovered was that a large number of our crowd enters the Dome as much as 10 minutes after kickoff. We spent a considerable amount of time developing initiatives we think will incentivize our fans to get into the building a little earlier.”

Beginning when gates to the Dome open at 11 a.m. through 12:30 p.m., fans will be able to enjoy Early Bird food and merchandise discounts.

The Early Bird food options include the Falcons Family Plan, which includes four hot dogs, four bags of chips, four sodas and four candy items, all for $40. The Falcons Combo Plan, consisting of two hot dogs, two bags of chips, two sodas and two candy items, is available for $20.

Additionally, the club is offering bottomless specials for souvenir sodas ($6.00) and popcorn ($5.50) throughout the game. These specials are available at all concession locations that serve those two items.

Fans who want to purchase Falcons merchandise on game day will receive $10 off purchases of $50 or more and $20 off purchases of $100 or more at all Falcons365 locations in the Dome. These specials are available until 12:30 p.m.

For fans tailgating outside of the Dome, a pyrotechnic salute will launch from Falcons Landing at 12:15 p.m., signaling it’s time to begin their “Journey to the Dome.”

Simultaneously, the popular Falcons drumline will begin leading fans on their march towards the Dome from the Orange, Blue and Yellow parking lots, as well as from the Gulch.

Following pregame warmups, fans will be treated to an exciting pregame show that will feature NFL and Falcons team highlights, music, performances by the Atlanta Falcons cheerleaders and a Falcons journey video montage highlighting the most memorable moments in team history.

Falcons’ team introductions will follow the video montage, and Samuel L. Jackson’s Rise Up anthem will be shown just seconds before the opening kickoff.

“We think our fans will enjoy the revamped pregame activities,” Smith said. “They’re in direct response to what we heard from them during the offseason, and we’re happy to do what we can to continuously improve their game day experience.”

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For fans tailgating outside of the Dome, a pyrotechnic salute will launch from Falcons Landing at 12:15 p.m., signaling it's time to begin their "Journey to the Dome."

Simultaneously, the popular Falcons drumline will begin leading fans on their march towards the Dome from the Orange, Blue and Yellow parking lots, as well as from the Gulch.

They're gonna get their butts in their even if they have to drag them in! I love this!!!! laugh.gif

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FLOWERY BRANCH, GA — The Atlanta Falcons today announced several new activities the club has adopted to encourage fans get inside the Georgia Dome in time for kickoff this season. The new programs begin with Sunday's home opener against the Arizona Cardinals. Kickoff is set for 1 p.m.

"Our fans are some of the most vocal fans in the National Football League," Falcons President Rich McKay said. "Our new pregame enhancements are simply designed to get the bulk of our crowd into the Dome earlier. Our goal is a simple one: by kickoff, we want the Georgia Dome to be a loud and intimidating place from the very start of our games."

During the 2010 offseason, the Falcons conducted a series of fan surveys to gain a better understanding of how their fans spend their time before kickoff and what Falcons fans wanted to see during the club's pregame presentation.

"We are always looking for ways to improve all areas of our game day experience," Falcons Chief Marketing Officer Jim Smith said. "One of the most interesting facts our research uncovered was that a large number of our crowd enters the Dome as much as 10 minutes after kickoff. We spent a considerable amount of time developing initiatives we think will incentivize our fans to get into the building a little earlier."

Beginning when gates to the Dome open at 11 a.m. through 12:30 p.m., fans will be able to enjoy Early Bird food and merchandise discounts.

The Early Bird food options include the Falcons Family Plan, which includes four hot dogs, four bags of chips, four sodas and four candy items, all for $40. The Falcons Combo Plan, consisting of two hot dogs, two bags of chips, two sodas and two candy items, is available for $20.

Additionally, the club is offering bottomless specials for souvenir sodas ($6.00) and popcorn ($5.50) throughout the game. These specials are available at all concession locations that serve those two items.

Fans who want to purchase Falcons merchandise on game day will receive $10 off purchases of $50 or more and $20 off purchases of $100 or more at all Falcons365 locations in the Dome. These specials are available until 12:30 p.m.

For fans tailgating outside of the Dome, a pyrotechnic salute will launch from Falcons Landing at 12:15 p.m., signaling it's time to begin their "Journey to the Dome."

Simultaneously, the popular Falcons drumline will begin leading fans on their march towards the Dome from the Orange, Blue and Yellow parking lots, as well as from the Gulch.

Following pregame warmups, fans will be treated to an exciting pregame show that will feature NFL and Falcons team highlights, music, performances by the Atlanta Falcons cheerleaders and a Falcons journey video montage highlighting the most memorable moments in team history.

Falcons' team introductions will follow the video montage, and Samuel L. Jackson's Rise Up anthem will be shown just seconds before the opening kickoff.

"We think our fans will enjoy the revamped pregame activities," Smith said. "They're in direct response to what we heard from them during the offseason, and we're happy to do what we can to continuously improve their game day experience."

Thanks for posting this Rev. I enjoy tailgating as much as the next fan; however, there's always lots of time to 'finish' a tailgate experience after the game is over, so there's not really any good excuse to miss the kickoff.

I'm with you 100% Tandy regrding feeling good about the Falcons trying to do everything possible to get the butts planted in the seats ahead of kickoff time. We're always in our seats a minimum of 30 minutes before kickoff--it's just fun to watch the teams warm up and it's always a trip to enjoy some people watching in the dome.

Let's hope that the fans come early and are prepared to be loud and proud on Sunday!!

Go Falcons!!

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I like the ideas....hopefully they'll leave home a little earlier.

Here's an honest question for anyone...How does one go about becoming a member of the drumline? I wouldn't mind trying out next year. It's probably too late for this year, but I'd be willing to march with the cymbals...LOL!! rolleyes.gif

I recently tried out for the Dumbline. I didn't make it. sad.gif

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i like the idea of showing samuel l jackson rise up video before the team hits the field before the team hits the field...If i had a field side seat, that would make me hop onto the field ready to play some ball....whooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo oooooooooooooooooooooooooooooooooooo oooooooooooooooooooooo....sound like a big choo choo train...

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I thought for certain this was going to be a news story about the Falcons hiring Terry Tate to "gently encourage" people to move from the parking lots to the stadium. Or hiring cowboys with cattle prods to herd the masses.

Sounds like an awesome idea, however -- looking forward to seeing if the organization incentivizing early entrance helps overcome the stigma of tardiness that afflicts so many Atlanta sports fans. i once chalked it up to apathy: that people simply didn't care and therefore didn't feel any urgent need to arrive at the stadium. now that the falcons have given a carrot, let's see.

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Yes!

Love these ideas! Finnally after asking for help for so many years the Falcons are listening :D They have been working hard for the past few seasons to entice the fans.

Now it is time for the fans to step up! Did anyone see what happened in KC? That 12th man rocked so loud that San Diego had three "delay of game" penalties. The center could not hear the play count and the ball was never snapped! Thats also an open air stadium.

"RISE UP" is directed at the fans, can you "Defend the Dome" for a 0-1 Falcons?

"I Will"

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