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  1. Yes, I understand that. My point was why wouldn’t this new black outline follow the design protocol of the logo and utilize a thicker black outline on the back of the wings and a thinner outline towards the beak and claw? That would make sense and follow the current design rather than slapping a generic outline with a consistent weight which clashes with the white and silver outlines.
  2. I’ll take a guess here and say it’s fake. For the main reason, I think it’s too much of a departure of franchise tradition at this point. Over 50 years wearing red or black lids, only to swap to gray? Don’t see it happening. For the second reason, and one which I think I can point to evidence in the photo, just take a look at the extra black outline and compare it to this: The current logo has different outline stroke weights which are thicker on the left side and get thinner on the right as the bird is in motion. Compare that to the supposed leak, which has an extra consistently weighted black outline. It doesn’t add up. Why would the logo have variable outline thickness in the white and gray outlines but a consistent thickness on the black outline? Not to mention, why would the logo need three different outlines? It doesn’t seem like good design and makes me think it’s fake.
  3. It’s not done in this manner because the NFL is very tight with its properties and that includes ample lead time for manufacturers to produce the new gear and get it into the market, as well as inform sponsors, commercial partners, and TV networks about changes to reflect the new branding. Think of a company like Nike. Imagine how many Todd Gurley and Julio Jones jerseys are going to be in demand in a few weeks time. They need sufficient time to manufacturer and supply their vendors with gear. It’s a different era than the nixed 49ers logo that lasted for a few days before they backtracked on that decision and said they were reverting to the old logo. Think about all the merchandise from pennants bearing the helmet to Bud Light NFL sponsorship pieces you see in your local grocery store. It’s a big industry where things are decided a year or two in advance.
  4. This concept of mine is a blending of eras. It uses the red helmet and black jersey combination of the original 1960s teams. Light gray is used in place of white, reminiscent of the old sets with the gray pants and occasionally gray numbers. There are several combinations available as we saw the team use in the mid 2000s. I used a single stripe design that thins out in the middle, similar to the wing- yet the shape is stillcontained within a traditional stripe shape. This evokes a bit of movement and speed without resorting to odd shapes and lines like we've seen from Nike lately. The stripe is consistent across all applications, similar to the Florida Gators. Take a look at this site I made which allows you to choose your favorite combination: https://andrewwagner.wixsite.com/atlantafalcons2020